KING Highways
EMCC Launch
Helping KING Highways bring a new safety-led highways solution to market through video, photography and content.
The Challenge
KING Highways had developed a new Enhanced Mobile Carriageway Closure vehicle designed to improve safety during rolling block operations.
The challenge was to explain the technology clearly, show how it works in a real highways environment and support its launch to the wider traffic management sector.
What We Did
Highways Industry worked with KING Highways to create a complete content package for the launch.
This included professional photography, video production and editorial content that explained the EMCC vehicle, its safety features and the short-term hire option through King Rental.
The content was created to give KING a clear, professional way to present the vehicle to customers, partners and the wider highways market.
The Result
The project gave KING Highways a strong launch package for a new safety-focused solution.
The video, photography and article content helped show the EMCC vehicle in action, explain the technology and position KING as a company bringing practical innovation to the highways sector.
By making the vehicles available through short-term hire, KING has also made the solution easier for traffic management providers to trial and adopt.
Need to launch a new
highways product or service?
From product launches and innovation trials to live project delivery, Highways Industry creates the video, photography and content needed to tell your story and reach the right audience.
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