WJ Group
10+ Years of Storytelling
Supporting an industry leader with over 10 years of highways storytelling.
The Challenge
WJ has grown to become one of the most recognised names in road marking and specialist highways services.
As the company continued to develop, invest and innovate, it needed a platform to consistently share its projects, people, technology and achievements with the wider highways sector.
The challenge was to make sure those stories reached the right audience and supported WJ's position as a leader within the industry.
What We Did
Highways Industry has worked alongside WJ since our launch in 2014, supporting their brand visibility and helping showcase their growth.
From supporting the communication around their new brand identity over a decade ago, through to ongoing project features and industry updates, we have helped tell the WJ story.
Over this partnership, Highways Industry has created and shared almost 200 features covering innovation, safety improvements, major projects, new technology, sustainability, company milestones, people and culture, and industry achievements.
The content has helped keep WJ visible across the highways sector and connected with the audiences that matter.
The Result
The long-term partnership has helped establish a consistent digital presence for one of the sector's leading specialist contractors.
Through Highways Industry's platform and social channels, WJ content has generated almost 200 industry features published, over 100,000 article views, over 60,000 social media views, and continuous industry exposure since 2014.
The partnership demonstrates the impact of consistent storytelling and the value of documenting a company's journey over time.
From brand development to becoming a recognised leader in road marking innovation, WJ's story has been shared with the industry every step of the way.
Become a recognised
name in your industry.
Building a strong brand does not happen from a single post or campaign. Highways Industry works with companies over the long term, consistently sharing the projects, people and achievements that make them stand out. From growing businesses to established industry leaders, we help make sure your story is seen.
Ready to make your story next?
This is what we do, every day, for the businesses shaping UK highways and infrastructure. Two ways to start.