BT-HS
Electric IPV
Helping BT-HS lead the conversation around sustainable traffic management.
The Challenge
BT-HS developed one of the first electric Impact Protection Vehicles for the traffic management sector.
The challenge was to help the industry understand the vehicle, its purpose and its role in the move toward lower-carbon highways operations.
As a new concept in the market, BT-HS needed clear, consistent content that explained the E-IPV, addressed industry questions and positioned the company as a leader in sustainable traffic management innovation.
What We Did
Highways Industry worked with BT-HS across video, photography, web development, branding and ongoing campaign content.
Through our LIFT campaign support, we helped BT-HS create regular content around the E-IPV, electric fleet adoption, battery safety, grant support and the wider shift toward zero-emission highways vehicles.
Our work helped BT-HS communicate the E-IPV clearly across its digital channels and wider industry media, social media management, LIFT campaign content, video production, photography, website development, brand development, product launch content, and industry articles and features.
The Result
The campaign helped BT-HS build awareness around the E-IPV and strengthen its position as a forward-thinking vehicle manufacturer in the highways sector.
By creating regular content around sustainability, safety and practical fleet transition, BT-HS was able to lead the conversation around electric IPVs and greener traffic management vehicles.
The content gave the business a clear voice, helped answer industry concerns and supported the launch of a product designed to move the sector toward a cleaner future.
Launching a sustainable
highways product?
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