R&C Williams
10 Years of Brand Building
10 years of building a stronger highways brand through content, creativity and consistency.
The Challenge
R&C Williams had built a strong reputation through the quality of their work but did not have a dedicated internal marketing team to consistently share their story.
Like many successful highways businesses, their projects, people, achievements and community work were happening every day but were not always being captured or promoted.
The challenge was to create a consistent brand presence that reflected the company, showcased their expertise and helped more people across the industry understand who they are and what they deliver.
What We Did
Highways Industry became an extension of the R&C Williams team, managing their marketing channels and building a consistent approach to content.
Working together for almost 10 years, we have helped shape their brand identity through photography, video production, social media management, campaigns and industry features.
Our focus has been on telling real stories, showcasing major projects, the people behind the business, social value, community work, charity initiatives, awards and achievements, company milestones and industry success stories.
By creating regular, authentic content, we helped move their online presence from occasional updates into a consistent brand platform.
The Result
R&C Williams has developed a stronger digital presence and a more recognised brand across the highways and infrastructure sector.
Through organic content alone, their audience and engagement has continued to grow without relying on paid advertising, LinkedIn audience growth from around 200 followers to almost 2,000, over 1,000,000 content views generated, video views and watch time increased significantly, and over 70% of views reaching new audiences.
Project photography drove the majority of engagement, and the partnership demonstrates the value of consistent storytelling, showing the people, projects and culture behind a business.
Your business already has a story.
Are you showing it?
Highways Industry helps highways companies build stronger brands by consistently showcasing their projects, people and achievements. From content creation and social media management to video, photography and campaigns, we help the industry see the work you deliver.
Ready to make your story next?
This is what we do, every day, for the businesses shaping UK highways and infrastructure. Two ways to start.